In spite of the myriad ways to date and connect that didn’t exist a few years ago, xonadu’s sms chat and dating thrives. Social media has opened up new ways for resellers to promote our white label sms services. Media like facebook adverts and promoted tweets can drive consumers to a text based product even if it means coming via a facebook app, web app or mobile app. Ultimately consumers still attach a premium to receiving a text message on their phone from somebody they don’t know. On our dating service the peer-to-peer sms conversations which unfold are immediate, addictive and often more intimate than anything dating site messaging services provide. It’s a hit for most of our users which goes some way to explain why our ARPU figures are in rude health and why were in talks with dating clients about integrating our peer-to-peer sms into their websites. In terms of adult operator based virtual chat it seems there will always be a male consumer demand for this kind of service. No other dating servicecan provide instant adult content straight to the sms inbox of a mobile. Premium rate chat will always be an impulse purchase – it is not like paying by credit card for dating membership – and while the consumer can find it there will always be engagement with it. So are we threatened by social media? Arguably it’s made a dent but no, not long term. I guess if Facebook ever created their own integrated dating service there’d be worried dating providers all over the world but even then there’s a big enough (and still growing) dating/chat pie out there with more than enough to go round. Admittedly, social media does bring with it regulatory issues that from a white label perspective we’re very aware of – rogue reseller tweets, or unscrupulous ads failing to explain pricing and terms and conditions are something we’re anxious to avoid, but proper due diligence in the first place should eradicate this kind of behaviour.
In terms of new technology like location and apps on mobile we’ve embraced device agnostic web apps rather than enduring development costs and approval lead time of mobile apps. We’ve increased the number of women on our dating service with a free
web-to-sms web app – ‘Chirps’ – which allows female users to send free messages to the phones of our male users. From a standing start a year ago we are now seeing exponential growth in our adult chat volumes thanks to consumers accessing web apps on their phones. Mobile operators’ location platforms have long been able to provide location based services and this in combination with postcode matching means it’s not exactly a new technology to us.
We seek a full time developer to work on the launch of a unique market leading site which we’re excited about. The successful candidate will be a key team member, and have real influence on a profitable business. You’ll be helping us make major change and you’ll be working alongside senior management. You’ll be up to speed with the latest web development tools and technologies, interested in mobile, and able to build user friendly, browser agnostic sites that are good for desktop, iPhone and Android alike. If you can produce high quality code and work within a friendly team environment get in touch.
Telemedia’s Connected Summit on 15+16 May will be an opportunity for new white label partners to get a look at xonadu’s x365 portfolio – our fledgling network of direct-to-consumer websites including text dating (peer to peer), adult chat and psychic.
xonadu will demo their new turnkey white label text dating solution at Telemedia’s Connected Summit in London on 15/16 May. Visit our stand to get a demo, see our x365 portfolio and meet the xonadu girls. Also, enter a comp to win your own psms dating website.